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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Create
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Small
Epidemic
Often
Epidemics
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Sociology
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Movement

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..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.
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Achievement is talent plus preparation. The problem with this view is that the closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.
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So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
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All artists have to do that at a certain point. This shift that has to happen between the initial moment of creation and then the consideration of what has been created.
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Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
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Incompetence is certainty in the absence of expertise. Overconfidence is certainty in the presence of expertise.
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Emotion is contagious.
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Outlier are those who have been given opportunities-- -and who have had the strength and presence of mind to seize them.
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The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.
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My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
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You don't manage a social wrong. You should be ending it.
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When it's easy to make money, you have no incentive to think about development of talent.
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I don't really collect books. I tend to lose interest in them the minute I've read them, so most of the books I've read are left in airplanes and hotel rooms.
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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
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Nobody accomplishes success by themselves.
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If everyone has to think outside the box, maybe it is the box that needs fixing.
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I have a new way of doing things, and I don’t care if you think I’m crazy.
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