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There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Find
People
Tipping
Epidemics
Exceptional
Starting
Capable

More quotes by Malcolm Gladwell

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The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
Malcolm Gladwell
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The difference isn't resources, it's attitude.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
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Sometimes constraints actually create success. Not being able to swim made me run. And running taught me the discipline I needed as a writer.
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Flom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.
Malcolm Gladwell
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If there is one thing I learned by reading Epstein's The Sports Gene it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
Malcolm Gladwell
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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
Malcolm Gladwell
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Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm Gladwell
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Occasions when you can change your mind should be cherished, because they mean you're smarter than you were before.
Malcolm Gladwell
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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
Malcolm Gladwell
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When you're an underdog, you're forced to try things you would never otherwise have attempted.
Malcolm Gladwell
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Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.
Malcolm Gladwell
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I worry that track is going to enter into an impossibly complicated stage, where our understanding of the complexities of human physiology - and our ability to accentuate and exploit them - is going to make the notion of pure competition impossible.
Malcolm Gladwell
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Nobody accomplishes success by themselves.
Malcolm Gladwell
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In the act of tearing something apart, you lose its meaning.
Malcolm Gladwell
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The great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.
Malcolm Gladwell
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You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
Malcolm Gladwell
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
Malcolm Gladwell
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There are lots of issues more important than where billionaires donate their money.
Malcolm Gladwell
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Asian culture has a profoundly different relationship to work. It rewards people who are persistent.
Malcolm Gladwell