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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Takes
Place
Cognition
Rapid
Rapids
Environment
Control

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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
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Incompetence is certainty in the absence of expertise. Overconfidence is certainty in the presence of expertise.
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Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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If you don't contradict yourself on a regular basis, then you're not thinking.
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People can't do much about the fate part, but we can certainly do a lot about the man part.
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What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
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It's very hard to find someone who's successful and dislikes what they do.
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
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Living a long life, the conventional wisdom at the time said, depended to a great extent on who we were-that is, our genes. It depended on the decisions we made-on what we chose to eat, and how much we chose to exercise, and how effectively we were treated by the medical system. No one was used to thinking about health in terms of community.
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Of the great entrepreneurs of this era, people will have forgotten Steve Jobs.
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The goal of storytelling should be to make stories as ubiquitous as music.
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Every cop will tell you that their real job is being a social worker. That's what they do all day. The large majority of police officers in this country never even draw their gun, let alone fire it. They do conflict resolution, right? And if that's their job, why do they need to look like they're an occupying force?
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My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
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One of the things I think the police have to do is to stop behaving like armies.
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People are experience-rich and theory-poor. I help people organize / make sense of their experiences.
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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If everyone has to think outside the box, maybe it is the box that needs fixing.
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We cling to the idea that success is a simple function of individual merit and that the world in which we all grow up and the rules we choose to write as a society don't matter at all.
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Trump is an innovator who has shown how out of step the political establishment was. Which I think, probably, in the long term will be healthy. We have to figure out how to reinvigorate our political institutions and he's demonstrating to us the urgency of that task.
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