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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Cognition
Rapid
Rapids
Environment
Control
Takes
Place

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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
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We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
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The great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.
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Take a random group of 8-year-old American and Japanese kids, give them all a really, really hard math problem, and start a stopwatch. The American kids will give up after 30, 40 seconds. If you let the test run for 15 minutes, the Japanese kids will not have given up. You have to take it away.
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What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
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If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes.
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Of the great entrepreneurs of this era, people will have forgotten Steve Jobs.
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Policy is driven by more than politics, however. It is equally driven by ideas.
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When you're an underdog, you're forced to try things you would never otherwise have attempted.
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A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
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My earliest memories of my father are of seeing him work at his desk and realizing that he was happy. I did not know it then, but that was one of the most precious gifts a father can give his child.
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We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
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So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
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Our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.
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Sometimes constraints actually create success. Not being able to swim made me run. And running taught me the discipline I needed as a writer.
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If you don't contradict yourself on a regular basis, then you're not thinking.
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Father: 'Anything but journalism.' I rebelled.
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Clear writing is universal. People talk about writing down to an audience or writing up to an audience I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
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