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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Rapids
Environment
Control
Takes
Place
Cognition
Rapid

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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
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We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail.
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That fundamentally undermines your ability to access the best part of your instincts. So my advice to those people would be stop thinking and introspecting so much and do a little more acting.
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You need to have the ability to gracefully navigate the world.
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There can be as much value in the blink of an eye as in months of rational analysis.
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
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People are experience-rich and theory-poor. I help people organize / make sense of their experiences.
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being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
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For every romantic possiblity, no matter how robust, there exists at least one equal and opposite sentence, phrase, or word capable of extinguishing it.
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People can't do much about the fate part, but we can certainly do a lot about the man part.
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People at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
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If there is one thing I learned by reading Epstein's The Sports Gene it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
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Our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
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Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.
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Success is a function of persistence and doggedness and the willingness to work hard.
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