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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Rapid
Rapids
Environment
Control
Takes
Place
Cognition

More quotes by Malcolm Gladwell

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A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
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...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.
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The key to good decision making is not knowledge... It's whether our work fulfills us.
Malcolm Gladwell
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
Malcolm Gladwell
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Ideas and products and messages and behaviors spread just like viruses do.
Malcolm Gladwell
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We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
Malcolm Gladwell
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Emotion is contagious.
Malcolm Gladwell
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We need to look at the subtle, the hidden, and the unspoken.
Malcolm Gladwell
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There is nothing more common than critics of journalists accusing them of practicing journalism. It is our function in the world to take things that are complicated and render them in a form that non-experts can follow and make sense of.
Malcolm Gladwell
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An incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.
Malcolm Gladwell
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Our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.
Malcolm Gladwell
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The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
Malcolm Gladwell
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The religious paradigm and the science fiction paradigm are different. Apologies to science fiction fans, but the paradigm there is to create a new world and describe it with a kind of specificity that we describe the world we inhabit. Religiosity, on the other hand, does none of that.
Malcolm Gladwell
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm Gladwell
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If everyone has to think outside the box, maybe it is the box that needs fixing.
Malcolm Gladwell
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You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.
Malcolm Gladwell
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Acquaintances represent a source of social power, and the more acquaintances you have the more powerful you are.
Malcolm Gladwell
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Trump is an innovator who has shown how out of step the political establishment was. Which I think, probably, in the long term will be healthy. We have to figure out how to reinvigorate our political institutions and he's demonstrating to us the urgency of that task.
Malcolm Gladwell
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Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
Malcolm Gladwell