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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Place
Cognition
Rapid
Rapids
Environment
Control
Takes

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Innovation-the heart of the knowledge economy-is fundamentally social.
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There is this tremendous body of knowledge in the world of academia where extraordinary numbers of incredibly thoughtful people have taken the time to examine on a really profound level the way we live our lives and who we are and where we've been. That brilliant learning sometimes gets trapped in academia and never sees the light of day.
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
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It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone.
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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
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My earliest memories of my father are of seeing him work at his desk and realizing that he was happy. I did not know it then, but that was one of the most precious gifts a father can give his child.
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If you don't contradict yourself on a regular basis, then you're not thinking.
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To become a chess grandmaster also seems to take about ten years. (Only the legendary Bobby Fisher got to that elite level in less than that amount of time: it took him nine years.) And what's ten years? Well, it's roughly how long it takes to put in ten thousand hours of hard practice. Ten thousand hours is the magic number of greatness.
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Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
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A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.
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Our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.
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One of the things I think the police have to do is to stop behaving like armies.
Malcolm Gladwell
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Jenny Simpson loses her shoe in the women's fifteen hundred, with a lap and a half to go, destroying her chances to repeat as world champion, and she gives the most gracious interview afterward about how she's had a wonderful career already. Great for Jenny Simpson. Bad for the sport! We need drama!
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
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The difference isn't resources, it's attitude.
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People can't do much about the fate part, but we can certainly do a lot about the man part.
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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
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It's not how much money we make that ultimately makes us happy between nine and five. It's whether or not our work fulfills us. Being a teacher is meaningful.
Malcolm Gladwell