Quote

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.

Lisa Gansky

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Lisa Gansky
Age: 66
Born: 1958
Born: May 1
Entrepreneur
Writer
the United States of America
Learn
Trusted
Brands
Evolve
Redefined
Disappear
Expanded
Endure
Managed
Identity
Tested
Either
Markets
Public
Brand

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At the global level, there are a growing number of city-based bike-sharing programs, that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service.
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Cities are platforms for sharing.
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Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
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Access to goods, services & talent triumphs over ownership
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Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
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When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success.
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I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.
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Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.
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