Quote

in television the product is not the program the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.

Linda Ellerbee

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Linda Ellerbee
Age: 80
Born: 1944
Born: August 15
Actor
Journalist
News Presenter
Writer
Bryan
Texas
Linda Jane Smith
Product
Program
Products
News
Advertiser
Television
Advertisers
Audience
Buys
Doe
Consumer
Consumers

More quotes by Linda Ellerbee

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Styles, like everything else, change. Style doesn't.
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There is a gentle absurdity about Washington, D.C., and it is easy to develop affection for the place, if you can forget that the consequences of what goes on there are real, whereas what goes on there may not be.
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Always remember to set a place at the table of life for the unexpected guest.
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The best time to laugh is anytime you can.
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I want to know why, if men rule the world, they don't stop wearing neckties.
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I think laughter may be a form of courage.
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Presumably a movement is more polite than a revolution, and a lot slower.
Linda Ellerbee
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If you believe in your heart that you are right, you must fight with all your might to do it your way. Only dead fish swim with the stream all the time.
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Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Linda Ellerbee
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When there is good news, and it is news , we do report it, but usually news is a record of human failure. Those wanting to celebrate human accomplishment are, as someone said, advised to go to the sports section.
Linda Ellerbee
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Change, like youth, is purely wasted on the young.
Linda Ellerbee
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A good time to laugh is any time you can.
Linda Ellerbee
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Only dead fish swim with the stream all of the time.
Linda Ellerbee
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Dreck is dreck and no amount of fancy polish is going to make it anything else.
Linda Ellerbee
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Some of my colleagues want to be The Anchorman on the Mount. Others see themselves as the Ace Reporter. Because of 60 Minutes, there's a whole herd of them determined to be The Grand Inquisitor and a heady number want only to be The Friendliest Anchor on the Block. At least one wants to be Jesus.
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People are pretty much alike. It's only that our differences are more susceptible to definition than our similarities.
Linda Ellerbee
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Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.
Linda Ellerbee
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It's not just the cheerleading thing I have a problem with, it's the whole jock enchilada. I'm all for a good game of basketball in teh driveway or a killer bike ride. But when there's tackling and grunting involved-- no thanks.
Linda Ellerbee
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'These boat people,' says the government of Hong Kong, 'they all want to go to America.' Well, I swear I don't know why, do you? I mean, take Vietnam. Why would any Vietnamese come to America after what American did to Vietnam? Don't they remember My Lai, napalm, Sylvester Stallone?
Linda Ellerbee
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If men can run the world, why can't they stop wearing neckties? How intelligent is it to start the day by tying a little noose around your neck?
Linda Ellerbee