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in television the product is not the program the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda Ellerbee
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Linda Ellerbee
Age: 80
Born: 1944
Born: August 15
Actor
Journalist
News Presenter
Writer
Bryan
Texas
Linda Jane Smith
Doe
Consumer
Consumers
Product
Program
Products
News
Advertiser
Television
Advertisers
Audience
Buys
More quotes by Linda Ellerbee
I have always felt that laughter in the face of reality is probably the finest sound there is and will last until the day when the game is called on account of darkness. In this world, a good time to laugh is any time you can.
Linda Ellerbee
When there is good news, and it is news , we do report it, but usually news is a record of human failure. Those wanting to celebrate human accomplishment are, as someone said, advised to go to the sports section.
Linda Ellerbee
There is a gentle absurdity about Washington, D.C., and it is easy to develop affection for the place, if you can forget that the consequences of what goes on there are real, whereas what goes on there may not be.
Linda Ellerbee
The best time to laugh is anytime you can.
Linda Ellerbee
Some of my colleagues want to be The Anchorman on the Mount. Others see themselves as the Ace Reporter. Because of 60 Minutes, there's a whole herd of them determined to be The Grand Inquisitor and a heady number want only to be The Friendliest Anchor on the Block. At least one wants to be Jesus.
Linda Ellerbee
Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Linda Ellerbee
Always remember to set a place at the table of life for the unexpected guest.
Linda Ellerbee
I think laughter may be a form of courage.
Linda Ellerbee
If men can run the world, why can't they stop wearing neckties? How intelligent is it to start the day by tying a little noose around your neck?
Linda Ellerbee
Presumably a movement is more polite than a revolution, and a lot slower.
Linda Ellerbee
Styles, like everything else, change. Style doesn't.
Linda Ellerbee
People are pretty much alike. It's only that our differences are more susceptible to definition than our similarities.
Linda Ellerbee
Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.
Linda Ellerbee
There are two types of change: the change we choose and the change that chooses us.
Linda Ellerbee
A good time to laugh is any time you can.
Linda Ellerbee
Change, like youth, is purely wasted on the young.
Linda Ellerbee
Dreck is dreck and no amount of fancy polish is going to make it anything else.
Linda Ellerbee
If you believe in your heart that you are right, you must fight with all your might to do it your way. Only dead fish swim with the stream all the time.
Linda Ellerbee
Only dead fish swim with the stream all of the time.
Linda Ellerbee
I want to know why, if men rule the world, they don't stop wearing neckties.
Linda Ellerbee
