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Advertising becomes a dialogue that becomes an invitation to a relationship.

Lester Wunderman

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Lester Wunderman
Age: 98 †
Born: 1920
Born: June 22
Died: 2019
Died: January 9
Economist
New York City
New York
Becomes
Invitation
Invitations
Advertising
Dialogue
Relationship

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Acquire with the intention to retain, and retain with the intention to grow.
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The most dangerous question a prospect or customer asks is Why should I? And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
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