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Acquire with the intention to retain, and retain with the intention to grow.
Lester Wunderman
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Lester Wunderman
Age: 98 †
Born: 1920
Born: June 22
Died: 2019
Died: January 9
Economist
New York City
New York
Grow
Grows
Retain
Acquire
Intention
More quotes by Lester Wunderman
Advertising becomes a dialogue that becomes an invitation to a relationship.
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The most dangerous question a prospect or customer asks is Why should I? And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
Lester Wunderman