Quote

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Leo Burnett

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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Possible
Production
Turns
Productions
Whether
Decide
Living
Standards
History
Guess
Work
Filled
Circulation
Made
Mass
Supported
Something
Turn
Standard

More quotes by Leo Burnett

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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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I think a smart woman can sell the average man anything.
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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Products are made in the factory, but brands are created in the mind.
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Before you can have a share of market, you must have a share of mind.
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I regard a great ad as the most beautiful thing in the world.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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