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Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Work
Filled
Circulation
Made
Mass
Supported
Something
Turn
Standard
Possible
Production
Turns
Productions
Whether
Decide
Living
Standards
History
Guess
More quotes by Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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A good ad which is not run never produces sales.
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Before you can have a share of market, you must have a share of mind.
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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There is no such thing as a permanent advertising success.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Products are made in the factory, but brands are created in the mind.
Leo Burnett
