Quote

Before you can have a share of market, you must have a share of mind.

Leo Burnett

Change background

T
T
T

Change font

TAGS & TOPICS

Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Market
Share
Must
Mind

More quotes by Leo Burnett

Image
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Image
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
Image
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Image
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
Image
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
Image
I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
Image
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
Image
Products are made in the factory, but brands are created in the mind.
Leo Burnett
Image
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Image
There is no such thing as a permanent advertising success.
Leo Burnett
Image
What helps people, helps business.
Leo Burnett
Image
I think a smart woman can sell the average man anything.
Leo Burnett
Image
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Image
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
Image
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
Leo Burnett
Image
A good ad which is not run never produces sales.
Leo Burnett
Image
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Image
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Image
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Image
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett