Quote

Products are made in the factory, but brands are created in the mind.

Leo Burnett

Change background

T
T
T

Change font

TAGS & TOPICS

Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Factories
Brands
Created
Products
Made
Mind
Branding
Factory

More quotes by Leo Burnett

Image
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Image
Before you can have a share of market, you must have a share of mind.
Leo Burnett
Image
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
Leo Burnett
Image
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
Image
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Image
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
Image
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
Image
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Image
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
Image
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Image
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
Image
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
Image
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Leo Burnett
Image
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Image
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Image
I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
Image
What helps people, helps business.
Leo Burnett
Image
There is no such thing as a permanent advertising success.
Leo Burnett
Image
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
Image
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett