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Products are made in the factory, but brands are created in the mind.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Made
Mind
Branding
Factory
Factories
Brands
Created
Products
More quotes by Leo Burnett
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Leo Burnett
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
I think a smart woman can sell the average man anything.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
A good ad which is not run never produces sales.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
Before you can have a share of market, you must have a share of mind.
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
