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Products are made in the factory, but brands are created in the mind.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Factories
Brands
Created
Products
Made
Mind
Branding
Factory
More quotes by Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
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What helps people, helps business.
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I am often asked how I got into the business. I didn't. The business got into me.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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There is no such thing as a permanent advertising success.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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I think a smart woman can sell the average man anything.
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Before you can have a share of market, you must have a share of mind.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
