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I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Often
Business
Didn
Asked
More quotes by Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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There is no such thing as a permanent advertising success.
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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I regard a great ad as the most beautiful thing in the world.
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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Products are made in the factory, but brands are created in the mind.
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What helps people, helps business.
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I think a smart woman can sell the average man anything.
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Friction makes sparks and sparks start creative conflagrations.
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A good ad which is not run never produces sales.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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