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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Great
Confusion
Really
Advertising
Throw
Created
Downright
Amount
Irritation
Seen
Bent
Certain
Noses
Without
Rarely
More quotes by Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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There is no such thing as a permanent advertising success.
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Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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Products are made in the factory, but brands are created in the mind.
Leo Burnett
A good ad which is not run never produces sales.
Leo Burnett
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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What helps people, helps business.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Friction makes sparks and sparks start creative conflagrations.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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I am often asked how I got into the business. I didn't. The business got into me.
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