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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Believe
Wheels
Always
Superior
Agency
Superiors
Advertising
Successful
Creative
Hub
Work
Wheel
More quotes by Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
Products are made in the factory, but brands are created in the mind.
Leo Burnett
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
A good ad which is not run never produces sales.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Before you can have a share of market, you must have a share of mind.
Leo Burnett
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
What helps people, helps business.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
