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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Economy
Ads
Consumers
Advertising
Educational
Product
Products
Instead
Hell
More quotes by Leo Burnett
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
I think a smart woman can sell the average man anything.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Before you can have a share of market, you must have a share of mind.
Leo Burnett
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Products are made in the factory, but brands are created in the mind.
Leo Burnett
What helps people, helps business.
Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
