Quote

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett

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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Tricks
Economy
Getting
Art
Anything
Without
Screaming
Noticed
Naturally

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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Products are made in the factory, but brands are created in the mind.
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Friction makes sparks and sparks start creative conflagrations.
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Before you can have a share of market, you must have a share of mind.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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I think a smart woman can sell the average man anything.
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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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I am often asked how I got into the business. I didn't. The business got into me.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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What helps people, helps business.
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There is no such thing as a permanent advertising success.
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I regard a great ad as the most beautiful thing in the world.
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A good ad which is not run never produces sales.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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