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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Mean
Creative
Shop
Business
Shops
Inspirational
Preserves
Spirit
Advertising
Cannot
Creativity
Doe
Nobody
Best
Fun
Flourishing
Ideas
Economy
Flourish
More quotes by Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Products are made in the factory, but brands are created in the mind.
Leo Burnett
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett
I think a smart woman can sell the average man anything.
Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
What helps people, helps business.
Leo Burnett
Before you can have a share of market, you must have a share of mind.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
A good ad which is not run never produces sales.
Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
Leo Burnett
