Quote

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Spirit
Advertising
Cannot
Creativity
Doe
Nobody
Best
Fun
Flourishing
Ideas
Economy
Flourish
Mean
Creative
Shop
Business
Shops
Inspirational
Preserves

More quotes by Leo Burnett

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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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I regard a great ad as the most beautiful thing in the world.
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Products are made in the factory, but brands are created in the mind.
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There is no such thing as a permanent advertising success.
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I am often asked how I got into the business. I didn't. The business got into me.
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Before you can have a share of market, you must have a share of mind.
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A good ad which is not run never produces sales.
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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Friction makes sparks and sparks start creative conflagrations.
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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What helps people, helps business.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett