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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Read
Adverts
Success
Inviting
Inspirational
Memorable
Look
Marketing
Looks
Advertising
Make
Fun
Economy
Simple
More quotes by Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
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What helps people, helps business.
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
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I think a smart woman can sell the average man anything.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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I regard a great ad as the most beautiful thing in the world.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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There is no such thing as a permanent advertising success.
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Before you can have a share of market, you must have a share of mind.
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A good ad which is not run never produces sales.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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Friction makes sparks and sparks start creative conflagrations.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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