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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Look
Marketing
Looks
Advertising
Make
Fun
Economy
Simple
Read
Adverts
Success
Inviting
Inspirational
Memorable
More quotes by Leo Burnett
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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I am often asked how I got into the business. I didn't. The business got into me.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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What helps people, helps business.
Leo Burnett
Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
I think a smart woman can sell the average man anything.
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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I regard a great ad as the most beautiful thing in the world.
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Products are made in the factory, but brands are created in the mind.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
