Quote

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Change background

T
T
T

Change font

TAGS & TOPICS

Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Make
Fun
Economy
Simple
Read
Adverts
Success
Inviting
Inspirational
Memorable
Look
Marketing
Looks
Advertising

More quotes by Leo Burnett

Image
There is no such thing as a permanent advertising success.
Leo Burnett
Image
Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
Image
A good ad which is not run never produces sales.
Leo Burnett
Image
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Image
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
Image
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
Image
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett
Image
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Image
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Image
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
Image
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett
Image
What helps people, helps business.
Leo Burnett
Image
I think a smart woman can sell the average man anything.
Leo Burnett
Image
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Image
I am often asked how I got into the business. I didn't. The business got into me.
Leo Burnett
Image
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
Image
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
Image
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Image
Products are made in the factory, but brands are created in the mind.
Leo Burnett
Image
Friction makes sparks and sparks start creative conflagrations.
Leo Burnett