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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
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Leo Burnett
Age: 79 †
Born: 1891
Born: October 21
Died: 1971
Died: June 7
Advertising Executive
Advertising Person
Businessperson
Journalist
Saint Johns
Michigan
Stills
Advertising
Still
Curiosity
Great
Aspect
Think
Creativity
Thinking
Design
Life
Imagination
People
Creative
Secret
Aspects
More quotes by Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Friction makes sparks and sparks start creative conflagrations.
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I regard a great ad as the most beautiful thing in the world.
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A good ad which is not run never produces sales.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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I am often asked how I got into the business. I didn't. The business got into me.
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
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Products are made in the factory, but brands are created in the mind.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
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I think a smart woman can sell the average man anything.
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
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There is no such thing as a permanent advertising success.
Leo Burnett