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In my opinion, fun is what makes advertising successful.
Leo Bogart
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Leo Bogart
Age: 84 †
Born: 1921
Born: January 1
Died: 2005
Died: October 15
Sociologist
Lemberg
Austria
Makes
Advertising
Fun
Opinion
Successful
More quotes by Leo Bogart
Advertisements may be evaluated scientifically they cannot be created scientifically.
Leo Bogart
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success it is in the realm of myth, to which measurements cannot apply.
Leo Bogart