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There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.

Lee Iacocca

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Lee Iacocca
Age: 94 †
Born: 1924
Born: October 15
Died: 2019
Died: July 2
Autobiographer
Businessman
Businessperson
Diarist
Allentown
Pennsylvania
Lido Anthony Iacocca
Respect
Satisfying
Quality
Treat
Simple
Customers
Great
Treats
Product
Build
Products
Mystery

More quotes by Lee Iacocca

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Bad times are indelible. They stay with you forever.
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My father used to say, 'You can spend a lot of time making money. The tough time comes when you have to give it away properly.' How to give something back, that's the tough part in life.
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The ability to concentrate and to use your time well is everything if you want to succeed in business--or almost anywhere else for that matter.
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A country's competitiveness starts not on the factory floor or in the engineering lab. It starts in the classroom.
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I'd really love to meet the guy I'm supposed to be. I'd hire him in a second.
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There's a billboard in a little farm town in the Midwest that says: IF YOU COMPLAIN ABOUT FARMERS, DON'T TALK WITH YOUR MOUTH FULL.
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Mistakes are a part of life you can't avoid them. All you can hope is that they won't be too expensive and that you don't make the same mistake twice.
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The great issues facing us today are not Republican issues or Democratic issues. The political parties can debate the means, but both parties must embrace the end objective, which is to make America great again.
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There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
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The affections are like lightning: you cannot tell where they will strike till they have fallen.
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Every business and every product has risks. You can't get around it.
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What is it that you like doing? If you don't like it, get out of it, because you'll be lousy at it. You don't have to stay with a job for the rest of your life, because if you don't like it you'll never be successful in it.
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Talk to people in their own language. If you do it well, they'll say,God, he said exactly what I was thinking. And when they begin to respect you, they'll follow you to the death.
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I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.
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You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.
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MBAs know everything but understand nothing.
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Life can be difficult for kids born with a gold spoon in their mouth, because they never really get to find out if they're able to work hard and make it on their own.
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If your product is great, you yourself do not have to be a great seller.
Lee Iacocca
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You've got to say, I think that if I keep working at this and want it badly enough I can have it. It's called perseverance.
Lee Iacocca
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The discipline of writing something down is the first step toward making it happen.
Lee Iacocca