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There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.

Lee Iacocca

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Lee Iacocca
Age: 94 †
Born: 1924
Born: October 15
Died: 2019
Died: July 2
Autobiographer
Businessman
Businessperson
Diarist
Allentown
Pennsylvania
Lido Anthony Iacocca
Mystery
Respect
Satisfying
Quality
Treat
Simple
Customers
Great
Treats
Product
Build
Products

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Life can be difficult for kids born with a gold spoon in their mouth, because they never really get to find out if they're able to work hard and make it on their own.
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If your product is great, you yourself do not have to be a great seller.
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The one word that makes a good manager - decisiveness.
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My father used to say, 'You can spend a lot of time making money. The tough time comes when you have to give it away properly.' How to give something back, that's the tough part in life.
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I was good friends with Frank Sinatra, I heard Steve Kaufman painting his portrait, so I asked Steve to paint my portrait.
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In a completely rational society, the best of us would be teachers and the rest of us would have to settle for something else.
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Most people are looking for security, a nice, safe, prosperous future. And there's nothing wrong with that. It's called the American Dream.
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There's a world of difference between a strong ego, which is essential, and a large ego-which can be destructive.
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MBAs know everything but understand nothing.
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Over the years, many executives have said to me with pride: 'Boy, I worked so hard last year that I didn't take any vacation.' I always feel like responding, You dummy. You mean to tell me you can take responsibility for an eighty-million-dollar project and you can't plan two weeks out of the year to have some fun?
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I'm still not sure what is meant by good fortune and success. I know fame and power are for the birds. But then life suddenly comes into focus for me. And, ah, there stand my kids.
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The great issues facing us today are not Republican issues or Democratic issues. The political parties can debate the means, but both parties must embrace the end objective, which is to make America great again.
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Every little kid wants to grow up to be a cowboy, and I did.
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They've got about as many lawyers as we have sumo-wrestlers.
Lee Iacocca
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The discipline of writing something down is the first step toward making it happen.
Lee Iacocca
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I'd really love to meet the guy I'm supposed to be. I'd hire him in a second.
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In business, I loved cars. I couldn't wait to get to work in the morning. Only in America can you decide to get a good education and pursue what you like.
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The trick is to make sure you don't die waiting for prosperity to come.
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Greenmail, in case you're wondering, is when a company pays a raider a premium for his holdings-if he'll go away. What I think it really is is blackmail in a pin-striped suit.
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In times of great stress or adversity, it's always best to keep busy, to plow your anger and your energy into something positive.
Lee Iacocca