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There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.

Lee Iacocca

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Lee Iacocca
Age: 94 †
Born: 1924
Born: October 15
Died: 2019
Died: July 2
Autobiographer
Businessman
Businessperson
Diarist
Allentown
Pennsylvania
Lido Anthony Iacocca
Build
Products
Mystery
Respect
Satisfying
Quality
Treat
Simple
Customers
Great
Treats
Product

More quotes by Lee Iacocca

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One of the things the government can't do is run anything. The only things our government runs are the post office and the railroads, and both of them are bankrupt.
Lee Iacocca
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There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
Lee Iacocca
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I was fortunate to get a scholarship when I went to Lehigh University and Princeton. They were both wonderful schools. Somebody was kind enough to spend their money to educate people that they would never get to know. That's what I think philanthropy is about.
Lee Iacocca
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Mistakes are a part of life you can't avoid them. All you can hope is that they won't be too expensive and that you don't make the same mistake twice.
Lee Iacocca
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The only rock I know that stays steady, the only institution I know that works, is the family.
Lee Iacocca
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Greenmail, in case you're wondering, is when a company pays a raider a premium for his holdings-if he'll go away. What I think it really is is blackmail in a pin-striped suit.
Lee Iacocca
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If I had to sum up in a word what makes a good manager, I'd say decisiveness. You can use the fanciest computers to gather the numbers, but in the end you have to set a timetable and act.
Lee Iacocca
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The affections are like lightning: you cannot tell where they will strike till they have fallen.
Lee Iacocca
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The ability to concentrate and to use your time well is everything if you want to succeed in business--or almost anywhere else for that matter.
Lee Iacocca
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What is it that you like doing? If you don't like it, get out of it, because you'll be lousy at it. You don't have to stay with a job for the rest of your life, because if you don't like it you'll never be successful in it.
Lee Iacocca
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A country's competitiveness starts not on the factory floor or in the engineering lab. It starts in the classroom.
Lee Iacocca
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When the product is right, you don't have to be a great marketer.
Lee Iacocca
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That's the American way. If little kids don't aspire to make money like I did, what the hell good is this country?
Lee Iacocca
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Over the years, many executives have said to me with pride: 'Boy, I worked so hard last year that I didn't take any vacation.' I always feel like responding, You dummy. You mean to tell me you can take responsibility for an eighty-million-dollar project and you can't plan two weeks out of the year to have some fun?
Lee Iacocca
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The trick is to make sure you don't die waiting for prosperity to come.
Lee Iacocca
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In business, I loved cars. I couldn't wait to get to work in the morning. Only in America can you decide to get a good education and pursue what you like.
Lee Iacocca
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Why is our free-enterprise system so strong?- Not because it stands still, frozen in the past, but because it has always adapted to changing realities
Lee Iacocca
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The discipline of writing something down is the first step toward making it happen.
Lee Iacocca
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I'm still not sure what is meant by good fortune and success. I know fame and power are for the birds. But then life suddenly comes into focus for me. And, ah, there stand my kids.
Lee Iacocca
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Talk to people in their own language. If you do it well, they'll say,God, he said exactly what I was thinking. And when they begin to respect you, they'll follow you to the death.
Lee Iacocca