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When you open an Apple product it's like a religious experience.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Apple
Apples
Product
Products
Open
Religious
Experience
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More quotes by Lee Clow

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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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If you'd put it in a Powerpoint deck don't put it in your ad
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Good advertising is a dialog with people.
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I found my own way of doing things.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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An ad should be an appetizer, not a buffet.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Consumers never complain about ads being too smart.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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Advertising can be a very frustrating business.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Make it smart. Make it beautiful. Have fun.
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I've never found a client's business problem that could be solved solely through advertising.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow