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[In 2011] What Steve Jobs did was simply make everything and everyone better.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Steve
Simply
Everyone
Jobs
Better
Everything
Make

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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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When you open an Apple product it's like a religious experience.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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An ad should be an appetizer, not a buffet.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Make it smart. Make it beautiful. Have fun.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Telling stories on behalf of brands is what I've done all my life.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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I found my own way of doing things.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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I've never found a client's business problem that could be solved solely through advertising.
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If you'd put it in a Powerpoint deck don't put it in your ad
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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