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[In 2011] What Steve Jobs did was simply make everything and everyone better.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Everyone
Jobs
Better
Everything
Make
Steve
Simply

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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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I found my own way of doing things.
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If you'd put it in a Powerpoint deck don't put it in your ad
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When you open an Apple product it's like a religious experience.
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I've never found a client's business problem that could be solved solely through advertising.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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Make it smart. Make it beautiful. Have fun.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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