Quote

[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Ever
Clients
Amazing
Genius
Friend
Jobs
Innovator
Persons
Client
Best
Innovators
Person
Steve

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Shocking is easy. Shockingly brilliant, a bit more challenging.
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An ad should be an appetizer, not a buffet.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Make it smart. Make it beautiful. Have fun.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Consumers never complain about ads being too smart.
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Ultimately, if you are doing great work, the money will come.
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Good advertising is a dialog with people.
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Everything a brand does is advertising.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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When you open an Apple product it's like a religious experience.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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I've never found a client's business problem that could be solved solely through advertising.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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