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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Friend
Jobs
Innovator
Persons
Client
Best
Innovators
Person
Steve
Ever
Clients
Amazing
Genius
More quotes by Lee Clow
A thing that most creatives don't do well is that you've gotta learn to listen.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Make it smart. Make it beautiful. Have fun.
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Ultimately, if you are doing great work, the money will come.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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When you open an Apple product it's like a religious experience.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Consumers never complain about ads being too smart.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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I found my own way of doing things.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Good advertising is a dialog with people.
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An ad should be an appetizer, not a buffet.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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