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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Technology
History
Comes
Artist
Firsts
First
Inherit
Always
Throughout
Artists

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Consumers never complain about ads being too smart.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Ultimately, if you are doing great work, the money will come.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Good advertising is a dialog with people.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Everything a brand does is advertising.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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If you'd put it in a Powerpoint deck don't put it in your ad
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An ad should be an appetizer, not a buffet.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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I found my own way of doing things.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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I've never found a client's business problem that could be solved solely through advertising.
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