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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Firsts
First
Inherit
Always
Throughout
Artists
Technology
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Artist
More quotes by Lee Clow
I've never found a client's business problem that could be solved solely through advertising.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Telling stories on behalf of brands is what I've done all my life.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Advertising can be a very frustrating business.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Ultimately, if you are doing great work, the money will come.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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An ad should be an appetizer, not a buffet.
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I found my own way of doing things.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Consumers never complain about ads being too smart.
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When you open an Apple product it's like a religious experience.
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