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Good advertising is a dialog with people.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
People
Dialog
Advertising
Good

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Consumers never complain about ads being too smart.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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I've never found a client's business problem that could be solved solely through advertising.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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I found my own way of doing things.
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Make it smart. Make it beautiful. Have fun.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Telling stories on behalf of brands is what I've done all my life.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Ultimately, if you are doing great work, the money will come.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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If you'd put it in a Powerpoint deck don't put it in your ad
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Everything a brand does is advertising.
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Advertising can be a very frustrating business.
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