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Good advertising is a dialog with people.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
People
Dialog
Advertising
Good

More quotes by Lee Clow

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Consumers never complain about ads being too smart.
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Advertising can be a very frustrating business.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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An ad should be an appetizer, not a buffet.
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Make it smart. Make it beautiful. Have fun.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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I found my own way of doing things.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Telling stories on behalf of brands is what I've done all my life.
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Ultimately, if you are doing great work, the money will come.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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I've never found a client's business problem that could be solved solely through advertising.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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If you'd put it in a Powerpoint deck don't put it in your ad
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When you open an Apple product it's like a religious experience.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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