Quote

If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Tell
Better
Think
Thinking
Mousetrap
People
Shirt
Shirts
Car
Whatever

More quotes by Lee Clow

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Make it smart. Make it beautiful. Have fun.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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When you open an Apple product it's like a religious experience.
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Consumers never complain about ads being too smart.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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If you'd put it in a Powerpoint deck don't put it in your ad
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
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An ad should be an appetizer, not a buffet.
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Good advertising is a dialog with people.
Lee Clow
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I found my own way of doing things.
Lee Clow
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Everything a brand does is advertising.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow