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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Tell
Better
Think
Thinking
Mousetrap
People
Shirt
Shirts
Car
Whatever

More quotes by Lee Clow

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Everything a brand does is advertising.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Good advertising is a dialog with people.
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Ultimately, if you are doing great work, the money will come.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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When you open an Apple product it's like a religious experience.
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An ad should be an appetizer, not a buffet.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Consumers never complain about ads being too smart.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Make it smart. Make it beautiful. Have fun.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Advertising can be a very frustrating business.
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Telling stories on behalf of brands is what I've done all my life.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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