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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Relationship
People
Dialog
Brand
Brands
Becoming

More quotes by Lee Clow

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Everything a brand does is advertising.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Lee Clow
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When you open an Apple product it's like a religious experience.
Lee Clow
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A thing that most creatives don't do well is that you've gotta learn to listen.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Good advertising is a dialog with people.
Lee Clow
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
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I found my own way of doing things.
Lee Clow
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Consumers never complain about ads being too smart.
Lee Clow
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
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An ad should be an appetizer, not a buffet.
Lee Clow
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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Make it smart. Make it beautiful. Have fun.
Lee Clow