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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Lee Clow
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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Brands
Becoming
Relationship
People
Dialog
Brand
More quotes by Lee Clow
I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
Telling stories on behalf of brands is what I've done all my life.
Lee Clow
Good advertising is a dialog with people.
Lee Clow
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Lee Clow
Advertising can be a very frustrating business.
Lee Clow
Consumers never complain about ads being too smart.
Lee Clow
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
When you open an Apple product it's like a religious experience.
Lee Clow
A thing that most creatives don't do well is that you've gotta learn to listen.
Lee Clow
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
Make it smart. Make it beautiful. Have fun.
Lee Clow
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
I found my own way of doing things.
Lee Clow
If you'd put it in a Powerpoint deck don't put it in your ad
Lee Clow
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Lee Clow
[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
Ultimately, if you are doing great work, the money will come.
Lee Clow