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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Dialog
Brand
Brands
Becoming
Relationship
People

More quotes by Lee Clow

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Telling stories on behalf of brands is what I've done all my life.
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Make it smart. Make it beautiful. Have fun.
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When you open an Apple product it's like a religious experience.
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Advertising can be a very frustrating business.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Consumers never complain about ads being too smart.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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If you'd put it in a Powerpoint deck don't put it in your ad
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
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I found my own way of doing things.
Lee Clow
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow