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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Dialog
Brand
Brands
Becoming
Relationship
People

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Telling stories on behalf of brands is what I've done all my life.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Ultimately, if you are doing great work, the money will come.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Everything a brand does is advertising.
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Advertising can be a very frustrating business.
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Good advertising is a dialog with people.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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I've never found a client's business problem that could be solved solely through advertising.
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An ad should be an appetizer, not a buffet.
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When you open an Apple product it's like a religious experience.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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Consumers never complain about ads being too smart.
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I found my own way of doing things.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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