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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
People
Dialog
Brand
Brands
Becoming
Relationship

More quotes by Lee Clow

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An ad should be an appetizer, not a buffet.
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Consumers never complain about ads being too smart.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Make it smart. Make it beautiful. Have fun.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Good advertising is a dialog with people.
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Telling stories on behalf of brands is what I've done all my life.
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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I found my own way of doing things.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Advertising can be a very frustrating business.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Lee Clow