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Make it smart. Make it beautiful. Have fun.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Make
Smart
Fun
Beautiful

More quotes by Lee Clow

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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Lee Clow
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A thing that most creatives don't do well is that you've gotta learn to listen.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow
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Consumers never complain about ads being too smart.
Lee Clow
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
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If you'd put it in a Powerpoint deck don't put it in your ad
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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An ad should be an appetizer, not a buffet.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Advertising can be a very frustrating business.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
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When you open an Apple product it's like a religious experience.
Lee Clow
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Lee Clow
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I found my own way of doing things.
Lee Clow
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow