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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Often
Diet
Diets
Thrive
Consistent
Opportunities
Creativity
Challenges
Opportunity
Thrives

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Consumers never complain about ads being too smart.
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I've never found a client's business problem that could be solved solely through advertising.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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When you open an Apple product it's like a religious experience.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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Ultimately, if you are doing great work, the money will come.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Make it smart. Make it beautiful. Have fun.
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Advertising can be a very frustrating business.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Good advertising is a dialog with people.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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I found my own way of doing things.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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