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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Opportunity
Thrives
Often
Diet
Diets
Thrive
Consistent
Opportunities
Creativity
Challenges

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Make it smart. Make it beautiful. Have fun.
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Consumers never complain about ads being too smart.
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Everything a brand does is advertising.
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If you'd put it in a Powerpoint deck don't put it in your ad
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Advertising can be a very frustrating business.
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An ad should be an appetizer, not a buffet.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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I found my own way of doing things.
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I've never found a client's business problem that could be solved solely through advertising.
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Telling stories on behalf of brands is what I've done all my life.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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When you open an Apple product it's like a religious experience.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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