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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Thrive
Consistent
Opportunities
Creativity
Challenges
Opportunity
Thrives
Often
Diet
Diets
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If you'd put it in a Powerpoint deck don't put it in your ad
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Advertising can be a very frustrating business.
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An ad should be an appetizer, not a buffet.
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Everything a brand does is advertising.
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Good advertising is a dialog with people.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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When you open an Apple product it's like a religious experience.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Ultimately, if you are doing great work, the money will come.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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I've never found a client's business problem that could be solved solely through advertising.
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Make it smart. Make it beautiful. Have fun.
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