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If you'd put it in a Powerpoint deck don't put it in your ad

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Ads
Deck

More quotes by Lee Clow

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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
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An ad should be an appetizer, not a buffet.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Lee Clow
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When you open an Apple product it's like a religious experience.
Lee Clow
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Everything a brand does is advertising.
Lee Clow
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow
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Consumers never complain about ads being too smart.
Lee Clow
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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I found my own way of doing things.
Lee Clow
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Advertising can be a very frustrating business.
Lee Clow
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Good advertising is a dialog with people.
Lee Clow