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If you'd put it in a Powerpoint deck don't put it in your ad

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Ads
Deck

More quotes by Lee Clow

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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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A thing that most creatives don't do well is that you've gotta learn to listen.
Lee Clow
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Advertising can be a very frustrating business.
Lee Clow
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An ad should be an appetizer, not a buffet.
Lee Clow
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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When you open an Apple product it's like a religious experience.
Lee Clow
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Lee Clow
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Everything a brand does is advertising.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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I found my own way of doing things.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow
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Good advertising is a dialog with people.
Lee Clow
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow