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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Scary
Bits
Idea
Ideas
More quotes by Lee Clow
Make it smart. Make it beautiful. Have fun.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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I've never found a client's business problem that could be solved solely through advertising.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Ultimately, if you are doing great work, the money will come.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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I found my own way of doing things.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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Advertising can be a very frustrating business.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Good advertising is a dialog with people.
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If you'd put it in a Powerpoint deck don't put it in your ad
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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When you open an Apple product it's like a religious experience.
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Consumers never complain about ads being too smart.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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