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Consumers never complain about ads being too smart.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Complain
Consumers
Complaining
Smart
Never
Ads

More quotes by Lee Clow

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Telling stories on behalf of brands is what I've done all my life.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Make it smart. Make it beautiful. Have fun.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Advertising can be a very frustrating business.
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When you open an Apple product it's like a religious experience.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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I've never found a client's business problem that could be solved solely through advertising.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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