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Consumers never complain about ads being too smart.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Consumers
Complaining
Smart
Never
Ads
Complain

More quotes by Lee Clow

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Good advertising is a dialog with people.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Everything a brand does is advertising.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Advertising can be a very frustrating business.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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When you open an Apple product it's like a religious experience.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Ultimately, if you are doing great work, the money will come.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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An ad should be an appetizer, not a buffet.
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I've never found a client's business problem that could be solved solely through advertising.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Make it smart. Make it beautiful. Have fun.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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