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Consumers never complain about ads being too smart.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Consumers
Complaining
Smart
Never
Ads
Complain

More quotes by Lee Clow

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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Good advertising is a dialog with people.
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Advertising can be a very frustrating business.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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If you'd put it in a Powerpoint deck don't put it in your ad
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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I found my own way of doing things.
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Everything a brand does is advertising.
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Ultimately, if you are doing great work, the money will come.
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I've never found a client's business problem that could be solved solely through advertising.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Make it smart. Make it beautiful. Have fun.
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When you open an Apple product it's like a religious experience.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Telling stories on behalf of brands is what I've done all my life.
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An ad should be an appetizer, not a buffet.
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