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Consumers never complain about ads being too smart.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Smart
Never
Ads
Complain
Consumers
Complaining

More quotes by Lee Clow

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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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I've never found a client's business problem that could be solved solely through advertising.
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Make it smart. Make it beautiful. Have fun.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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An ad should be an appetizer, not a buffet.
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I found my own way of doing things.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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Everything a brand does is advertising.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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If you'd put it in a Powerpoint deck don't put it in your ad
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Telling stories on behalf of brands is what I've done all my life.
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Good advertising is a dialog with people.
Lee Clow