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Consumers never complain about ads being too smart.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Ads
Complain
Consumers
Complaining
Smart
Never

More quotes by Lee Clow

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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Everything a brand does is advertising.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Advertising can be a very frustrating business.
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I found my own way of doing things.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Good advertising is a dialog with people.
Lee Clow
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
Lee Clow