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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Dog
Car
Food
Feeding
Company
Pet
Rather
Aspire
Hey
Dogs
Loving

More quotes by Lee Clow

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Good advertising is a dialog with people.
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Advertising can be a very frustrating business.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Telling stories on behalf of brands is what I've done all my life.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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Consumers never complain about ads being too smart.
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Ultimately, if you are doing great work, the money will come.
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If you'd put it in a Powerpoint deck don't put it in your ad
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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I've never found a client's business problem that could be solved solely through advertising.
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When you open an Apple product it's like a religious experience.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Everything a brand does is advertising.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Make it smart. Make it beautiful. Have fun.
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