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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Company
Pet
Rather
Aspire
Hey
Dogs
Loving
Dog
Car
Food
Feeding

More quotes by Lee Clow

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I've never found a client's business problem that could be solved solely through advertising.
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Good advertising is a dialog with people.
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Everything a brand does is advertising.
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Ultimately, if you are doing great work, the money will come.
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Make it smart. Make it beautiful. Have fun.
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
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Advertising can be a very frustrating business.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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A thing that most creatives don't do well is that you've gotta learn to listen.
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When you open an Apple product it's like a religious experience.
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Consumers never complain about ads being too smart.
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An ad should be an appetizer, not a buffet.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Telling stories on behalf of brands is what I've done all my life.
Lee Clow