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An ad should be an appetizer, not a buffet.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Appetizers
Buffet
Buffets
Ads
Appetizer

More quotes by Lee Clow

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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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If you'd put it in a Powerpoint deck don't put it in your ad
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Ultimately, if you are doing great work, the money will come.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
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I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
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Good advertising is a dialog with people.
Lee Clow
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I found my own way of doing things.
Lee Clow
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Lee Clow
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A thing that most creatives don't do well is that you've gotta learn to listen.
Lee Clow
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
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Consumers never complain about ads being too smart.
Lee Clow
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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Everything a brand does is advertising.
Lee Clow
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Make it smart. Make it beautiful. Have fun.
Lee Clow
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When you open an Apple product it's like a religious experience.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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Advertising can be a very frustrating business.
Lee Clow