Quote

An ad should be an appetizer, not a buffet.

Lee Clow

Change background

T
T
T

Change font

TAGS & TOPICS

Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Appetizer
Appetizers
Buffet
Buffets
Ads

More quotes by Lee Clow

Image
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Lee Clow
Image
Make it smart. Make it beautiful. Have fun.
Lee Clow
Image
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
Image
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow
Image
Consumers never complain about ads being too smart.
Lee Clow
Image
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
Image
When you open an Apple product it's like a religious experience.
Lee Clow
Image
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
Image
I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
Image
Everything a brand does is advertising.
Lee Clow
Image
I found my own way of doing things.
Lee Clow
Image
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
Image
[In 2011] What Steve Jobs did was simply make everything and everyone better.
Lee Clow
Image
Ultimately, if you are doing great work, the money will come.
Lee Clow
Image
If you'd put it in a Powerpoint deck don't put it in your ad
Lee Clow
Image
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
Image
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Lee Clow
Image
Telling stories on behalf of brands is what I've done all my life.
Lee Clow
Image
Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
Image
Good advertising is a dialog with people.
Lee Clow