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An ad should be an appetizer, not a buffet.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Appetizers
Buffet
Buffets
Ads
Appetizer

More quotes by Lee Clow

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Ultimately, if you are doing great work, the money will come.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
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Advertising can be a very frustrating business.
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I've never found a client's business problem that could be solved solely through advertising.
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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
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Consumers never complain about ads being too smart.
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If you'd put it in a Powerpoint deck don't put it in your ad
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Telling stories on behalf of brands is what I've done all my life.
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
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Make it smart. Make it beautiful. Have fun.
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
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Shocking is easy. Shockingly brilliant, a bit more challenging.
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Good advertising is a dialog with people.
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Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.
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I found my own way of doing things.
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