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An ad should be an appetizer, not a buffet.

Lee Clow

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Lee Clow
Age: 81
Born: 1943
Born: January 1
Art Director
Screenwriter
LA
California
Lee Clow
Appetizer
Appetizers
Buffet
Buffets
Ads

More quotes by Lee Clow

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[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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Telling stories on behalf of brands is what I've done all my life.
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Consumers never complain about ads being too smart.
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When you open an Apple product it's like a religious experience.
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Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
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Everything a brand does is advertising.
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I've never found a client's business problem that could be solved solely through advertising.
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[In 2011] What Steve Jobs did was simply make everything and everyone better.
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I found my own way of doing things.
Lee Clow
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It's very demeaning that we have to put on a show to prove that we know how to put on a show.
Lee Clow
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Advertising can be a very frustrating business.
Lee Clow
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An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee Clow
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Good advertising is a dialog with people.
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Make it smart. Make it beautiful. Have fun.
Lee Clow
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Shocking is easy. Shockingly brilliant, a bit more challenging.
Lee Clow
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Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Lee Clow
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I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Lee Clow
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[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Lee Clow
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Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
Lee Clow
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If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
Lee Clow